Business Opportunity - Understanding Customer Needs

Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6

Lesson Objectives

• Know the importance of research
• Understand the difference between primary & secondary research
• Be able to design a simple questionnaire

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Starter (10 minutes)

Complete the interactive wordsearch (click on it!). Click Show Words to see what you are looking for!

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Task (10 mins)

Complete any remaining questions on your Google form.

Remember we were going for

• Demographics
• Who
• What
• Where
• When
• Why
• Preferences

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Activity (10 mins)

Complete my questionnaire then leave your questionnaire open on screen and move around the room completing each others questionnaires

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Task (25 mins)

Go to the responses for your form and start to complete some analysis - of the results. What conclusions can you make?

Write up a document to explain your findings

Having completed other questionnaires do you think there are any improvements that could be made to YOUR questionnaire?

Print this document

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Plenary (5 mins)

Answer this question and discuss WHY you think this is a better way of asking....